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From The CEO's Desk

// Bringing goodness to life amidst tragedy

by // on Nov 20, 2018

Last Friday, a remarkable thing happened at Choicelunch. In the wake of the Butte County Camp Fire, all of the Bay Area was blanketed in smoke and over 100 schools in Northern California canceled school at the last minute. Our team was left with over 5,000 lunches on hand, and no one to serve. They…

From The CEO's Desk

// It’s a Small World After All

by // on Jan 26, 2017

Life has a way of always coming back around and surprising you when you least expect it.

Last weekend, Allison was out of town for a weekend away with our daughter, and the 3 boys and I were rocking a boys’ weekend at home. They had been dying to get breakfast at Starbucks, so I sliced up a pound of strawberries into Tupperware, swept them all into the car, and headed out for a morning breakfast date.

From The CEO's Desk

// Why the Food Babe got it wrong with Papa John’s

by // on Mar 26, 2015

The self-proclaimed “Food Babe’s” latest expose on pizza has been all over the place. I first saw the blog post, which claims to have the potential to “Blow your mind (maybe literally)” in my Facebook News Feed, garnering a “like” from my wife and several friends of ours, who are also parents of young kids. I’m…

From The CEO's Desk

// Over A Decade In The Making

by // on Jun 5, 2013

A letter from our CEO, Justin: 10 years ago, three best friends in our mid-20’s quit our jobs to start something great. We saw a need for better lunches in schools and for parents to save time without sacrificing quality food for their kids. We moved into my parents’ house and setup shop (the “office”…

From The CEO's Desk

// Grappling with the tragedy in Connecticut

by // on Dec 14, 2012

I’m sickened. I saw a few posts on gun control pop up in my News Feed and thought, “what just happened?” Nothing could prepare me for this. I was just at my daughter’s holiday concert this morning. A line of twenty-five 3-5 year olds stood up there and sang their hearts out, beaming with joy…