From The CEO's Desk

// Julia Child’s Mission //

By // Aug 16, 2012 //

Julia Child’s Mission

Julia Child only learned to cook when she was in her mid-30s, seeking something to do when her husband took a position in the foreign office in Paris. (She herself had previously worked for the OSS, an early incarnation of the CIA). She and her husband Paul married relatively late in life, and they never had kids. Julia never had to pack school lunches. She was never a parent, and yet wrote her most seminal work specifically for us parents. Mastering the Art of French Cooking opened with the great line: “This is a book for the servantless American cook who can be unconcerned on occasion with budgets, waistlines, time schedules, children’s meals, the parent-chauffeur-den-mother syndrome or anything else which might interfere with the enjoyment of producing something wonderful to eat.”

I have adored Julia Child my entire life. I grew up watching the PBS Saturday morning re-runs of her shows, having fought my brother for the remote control (he was more apt to pick the cartoons, toddler that he was.) It has only struck me recently, as the world celebrated the 100th anniversary of her birth (a California native, no less!) that her mission and our mission here at Choicelunch are so related. Julia wrote and cooked for pleasure and she knew that the pleasure from cooking and feeding the people she loved was possible only when the chores of cooking were removed. The distractions of the day to day limit the celebratory time that is possible in the kitchen when you can be focused and in the moment, enjoying the process of creating something tasty. I don’t know about you, but packing lunches has rarely been an enjoyable process; yet I love to cook when I have the time, the focus and the inspiration. I might be stretching, but by taking care of the mundane (the daily obligations of packing lunch) Choicelunch enables the joy that is possible in real cooking, Julia Child-style. You could say Choicelunch is for, “The servantless American cooks who are often concerned with the parent-chaffeur-den-mother-syndrome, but who still want something wonderful to eat for our families.”


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